Personalized Wine Pairings.
Without Changing
Your Service.
Give every guest personalized wine recommendations with a simple QR code. Guests discover wines that match exactly what they ordered, while your team keeps doing what they already do best.
- Higher wine sales
- Better guest experience
- No extra work for your team
What did you order?
QR code
Every table.
See exactly how guests discover the right wine for their dish — before they ever ask the server.
QR code
Every table.
See exactly how guests discover the right wine for their dish — before they ever ask the server.
Designed for the
modern dining room.
A seamless experience for guests, servers and restaurants — turning every meal into a more memorable wine experience.
Guest Experience
Guests scan one QR code, choose the dish they ordered, and instantly receive three personalized wine recommendations.
One Bottle for the Table
Dining together? Guests can select everyone’s dishes and receive one bottle recommendation designed for the entire table.
Restaurant Analytics
Track guest interaction and wine-order intent in real time, with clear metrics that reflect how WineUp performs at the table.
Sample figures shown for illustration
Why Restaurants Love It.
Better Guest Experience
Every recommendation explains what guests can expect from the pairing, making wine easier to understand and more enjoyable.
Chicken Parmigiana
Breaded chicken breast topped with tomato sauce and melted mozzarella cheese.
The crust on Chicken Parmigiana keeps its crunch from first bite to last. The bubbles wipe the richness away, which keeps every bite feeling new.
Higher Wine Sales
Guests order wine with confidence because they understand how it complements their meal.
Pairing suggestions can influence wine-by-the-glass ordering.
An independent 159-customer restaurant field experiment found that menu-based food-and-wine pairing suggestions significantly increased wine-by-the-glass ordering.
Significantly more wine by the glass
Illustrative of the direction reported by the study, not of its measured size.
Terrier & Jaquinet, Psychological Reports (2016). Independent study conducted at a restaurant in Switzerland; not conducted using WineUp. Individual restaurant results may vary.
No Extra Work
WineUp doesn’t replace your servers. It simply helps guests arrive ready to order wine.
- Guests scan QR codeA simple QR code on every table.
- Choose their dishGuests select what they’re ordering.
- Discover their wineThey get personalized pairing recommendations.
- Tell the serverGuests arrive ready to order with confidence.
- Server brings the bottleYou serve. We do the rest.
WineUp doesn’t teach your staff how to sell wine.
It helps your guests know what to order.
Every recommendation follows classical food-and-wine pairing logic while explaining the experience guests can expect. Your servers continue serving exactly as they always have. Guests simply arrive ready to order the right wine.
No Sommelier?
No Problem.
One platform. Two ways to pay.
Billed from day one, cancel anytime — your menu, your pairings and your tables stay yours.
WineUp Monthly
Most flexible. 500 pairing credits/month, cancel anytime.
- Food & wine menus included
- 500 pairing credits / month
- Single per-restaurant QR (Dark & Light editions)
- Guest-intent analytics — QR scans, dish taps, wine demand
- Advanced analytics dashboard
- Email support
- 1-on-1 onboarding session
WineUp Annual
Two months on the house · 6,000 pairing credits/year (500 × 12).
- Food & wine menus included
- 500 pairing credits / month
- Single per-restaurant QR (Dark & Light editions)
- Guest-intent analytics — QR scans, dish taps, wine demand
- Advanced analytics dashboard
- Email support
- 1-on-1 onboarding session
Both plans are billed in full when you subscribe. Got a promo code? Enter it on the Stripe payment page.